Privacy Policy
Last Updated: January 2025
1. Introduction
STAR AUTO SERVICE LLC, operating as Star Automotive Solutions ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our advertising and phone management services, visit our website, or interact with our platform.
By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
2.1 Information You Provide
We collect information that you provide directly to us, including:
- Contact information (name, email address, phone number, business address)
- Business information (dealership name, location, inventory data)
- Account credentials (username, password)
- Payment information (processed securely through third-party payment processors)
- Communications with us (customer support inquiries, feedback)
- Vehicle inventory data (VIN numbers, vehicle descriptions, pricing, images, specifications)
- Customer lead information (names, contact details, vehicle interests, inquiry history)
- Dealership staff information (sales representatives, managers, contact details)
2.2 Information Collected Automatically
When you use our services, we automatically collect:
- Call data (phone numbers, call duration, call recordings, timestamps)
- Usage data (features accessed, time spent, interaction patterns)
- Device information (IP address, browser type, operating system)
- Cookies and similar tracking technologies
- Campaign performance data (impressions, clicks, conversions)
- Vehicle listing performance across platforms (views, clicks, leads generated)
- SMS message delivery status and engagement metrics
- Lead source tracking and attribution data
2.3 Information from Third Parties
We may receive information from third-party services you connect to our platform, including CRM systems, advertising platforms, and automotive marketplaces such as Craigslist, eBay Motors, AutoTrader, Cars.com, and other vehicle listing platforms. This may include listing performance data, lead information, and integration authentication credentials.
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our advertising and phone management services
- Process transactions and send related information
- Send administrative information, updates, and security alerts
- Respond to customer support requests and inquiries
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues and fraudulent activity
- Comply with legal obligations and enforce our terms
- Send marketing communications (with your consent where required)
- Distribute vehicle listings to Craigslist, eBay Motors, AutoTrader, Cars.com, and other automotive marketplaces
- Manage and route customer inquiries and leads to your dealership
- Generate analytics and reports on advertising performance and lead generation
- Synchronize data with your CRM and dealership management systems
- Optimize vehicle listing content and advertising campaigns for better performance
- Track and attribute leads to specific advertising sources and campaigns
4. SMS and Phone Communication Compliance
4.1 TCPA Compliance
We comply with the Telephone Consumer Protection Act (TCPA) and related regulations. Our phone management system is designed to help you maintain compliance with all applicable telecommunications laws.
4.2 Consent for Communications
By providing your phone number and opting in to receive communications:
- You expressly consent to receive calls and text messages from us and our clients
- You understand that consent is not a condition of purchase
- You may receive automated or pre-recorded messages
- Message and data rates may apply
- Message frequency varies based on your interaction with our services
- Your phone number may be used for advertising purposes and posting vehicle listings on platforms including Craigslist, eBay Motors, AutoTrader, and other automotive marketplaces
- Customer leads generated through our platform may contact you via phone or SMS
4.3 Opt-Out Rights
You have the right to opt out at any time:
- For SMS: Reply STOP to any text message to unsubscribe
- For calls: Request to be added to our Do Not Call list
- For emails: Click the unsubscribe link in any email
- Contact us directly at privacy@starautomotivesolutions.com
We will process opt-out requests promptly and maintain records of all consent and opt-out preferences.
4.4 Call Recording
Our phone management system may record calls for quality assurance, training, and compliance purposes. When legally required, we provide notice at the beginning of recorded calls. Recorded calls are stored securely and retained according to our data retention policies.
5. How We Share Your Information
We may share your information with:
- Service Providers: Third-party vendors who perform services on our behalf (payment processing, data analysis, email delivery, hosting, customer service)
- Advertising Partners: Platforms where your campaigns are displayed (Google, Facebook, automotive marketplaces)
- Telecommunications Providers: Including Twilio and other carriers that facilitate phone and SMS services
- Automotive Marketplaces: Your vehicle inventory data, dealership information, and contact details are shared with platforms including Craigslist, eBay Motors, AutoTrader, Cars.com, and other listing services to display your vehicles and generate leads
- CRM and Integration Partners: Systems you connect to our platform for data synchronization and workflow automation
- Business Transfers: In connection with any merger, sale, or acquisition of all or a portion of our business
- Legal Requirements: When required by law or to protect our rights, safety, or property
- With Your Consent: When you direct us to share information with third parties
We do not sell your personal information to third parties for their marketing purposes.
6. Data Security
We implement appropriate technical and organizational security measures to protect your information, including:
- Encryption of data in transit and at rest
- Regular security assessments and penetration testing
- Access controls and authentication requirements
- Employee training on data protection and privacy
- Secure data centers with physical security measures
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Call recordings are typically retained for 90 days unless longer retention is required by law or for legitimate business purposes. Vehicle inventory data is retained while your account is active and for 30 days after account closure. Lead and customer interaction data is retained for up to 7 years for business analytics and compliance purposes. When we no longer need your information, we will securely delete or anonymize it.
8. Your Privacy Rights
Depending on your location, you may have the following rights:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Object to or restrict certain processing activities
- Data portability (receive your data in a structured format)
- Withdraw consent where processing is based on consent
- Opt out of marketing communications
To exercise these rights, contact us at privacy@starautomotivesolutions.com. We will respond to your request within 30 days.
9. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us immediately.
10. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
11. Third-Party Links
Our services may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on our website and updating the "Last Updated" date. Your continued use of our services after changes become effective constitutes acceptance of the revised policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
STAR AUTO SERVICE LLC
Email: privacy@starautomotivesolutions.com
Phone: (800) 555-STAR
Address: 4250 TRICKUM RD NE, MARIETTA, GA 30066
Legal Disclaimer: This Privacy Policy does not constitute legal advice. We recommend consulting with legal counsel to ensure compliance with all applicable laws and regulations, including TCPA, CAN-SPAM, GDPR, CCPA, and other privacy and telecommunications laws.